Nike’s tick isn’t the reason why this sportswear giant is worth billions. It’s not the logo which makes us buy those trainers, it’s the idea that this tick represents the best athletes in the world, the idea that nothing can get in our way when we wear this sportswear. Nike has successfully build a brand which reaches us on an emotional level.

Similarly, Apple builds beautiful, innovative computers that are different than anything else you’ve experienced and markets them to resonate with their consumers. Their message highlights the same qualities in their consumers that they do in their products: if you are an Apple person, you are also innovative, imaginative and creative.

A lot of businesses think that they will get a lovely logo designed and their products will start selling like hot cakes… wrong! In this course we will share 10 tips with you which, if followed, will help your business to mean something to your customers – allowing you to sell your products & services not based on price but based on problem solving & an emotional attachment you’ve formed with your customers.